Great Food at Leeds has joined the pantheon of culinary giants such as Heston Blumenthal, Gordon Ramsay and Raymond Blanc by winning at the hospitality industry equivalent to the Oscars, The Cateys.

Great Food at Leeds fought off stiff competition to emerge victorious in the category of Best Marketing Campaign, which was awarded for the re-branding of the delivered catering service to Deli(very).

Since their inception in 1984, the Cateys have cast a spotlight on the highest flyers, strongest performers and hottest brands in the catering industry. They have become a byword for quality, class and achievement and have become the awards that everybody wants to win.  This year’s glitzy awards ceremony was held at the very prominent Grosvenor Hotel in London, Park Lane on 1st July with over 1200 of the catering industry’s finest attending the glamorous event.

Sue Pimblett, Sales and Marketing Manager at the University of Leeds, headed the campaign and had this to say:

“Winning the Best Marketing campaign of the year at the 2014 Catey Awards is a huge honour for the team at the University of Leeds. We all feel extremely proud to have been acknowledged for this award by industry peers and it’s wonderful to be recognised for the work that all of the team have done over the past 12 months to re-launch Deli(very).

It’s an extremely prestigious award in the UK catering industry and we’re now very proud owners of a lovely bronze (and very heavy) Catey award statue!!”

The re-branding of the University of Leeds’ delivered catering service to Deli(very) has been incredibly popular with our customers and has introduced a number of improvements: brand new menus with delicious new additions, a focus upon the use of local suppliers and seasonal, ethically sourced ingredients have been implemented along with the aesthetic sheen of a new, online ordering system and new brand imagery to create a new brand identity.

 

You can find out more about Deli(very) by visiting our website.

 

CATEYS awards

Great Food at Leeds were proud to sponsor the catering for the Leeds University Union RAG (Raise & Give) Bike to Berlin event, which ran (or biked!) from the University of Leeds to Berlin between 9th – 18th June 2014. Along with our suppliers Total Foods, Freshfayre, Hebden & Poole and J&S, we provided the provisions for the 51 riders and the 7 members of the support team that took part in the event.

Laura Sparkes, who headed the peloton, had this to say:

Filling the Van

The Bike to Berlin crew fill the van with Great Food at Leeds goodies!

“The Bike to Berlin leaders and support team arrived back in the UK early on Friday morning. The trip was challenging for us (three teams nearly missed the ferry on the first day and my team found themselves in the middle of a German military panzer tank division exercise…) BUT it was a great success!

The food you secured for us was enough to see us through the whole trip. All the participants were bowled over by the generosity of Great Food at Leeds and its suppliers. The food makes SUCH a difference in these scenarios. On the third day, when our muscles were sore, our bottoms were saddle-shaped and we’d cycled through some extraordinarily hard rain, we arrived at the camp site to find hot chocolate and snacks ready for us. It was perfect and our moods were lifted and made ready for the next 5 days.

The brie sandwiches we started the trip with went down a storm and the brioche in particular was a great morale boost at the end of one of our 80 mile days. I could go on and on and on. I felt safe in the knowledge that all 58 of us got all of the nutrients and vitamins they needed.”

Bike to Berlin premiered in 2010 with 37 cyclists tackling the 550 mile route over 8 days to reach Berlin by pedal power alone. Each year the event raises money for a different charity, and this year every donation went straight to the Laura Crane Youth Cancer Trust, who will be investing our raised funds into research into germ cell tumours in testicles and ovaries. The target of £20,000.00 has already been beaten, with current donations totalling £24,573.79. You can find out more about the Laura Crane Youth Cancer Trust here, and donations can be made here.

Bikes in a field

The riders go off-road in the countryside

The route included a cycle through the beautiful Yorkshire countryside to Hull, an overnight ferry to Rotterdam for two days cycling across the Netherlands before crossing the border into Germany. Once there, another five days were spent cycling east towards Berlin to arrive at the Brandenburg Gate. Each day they covered between 60 and 70 miles, fuelled by the delicious and nutritious food on offer from Great Food at Leeds.

Donella Fernyhough of Great Food at Leeds said:

“We have been doing this for several years now totally committed to helping our students whenever we can. The generosity of our local suppliers is also incredibly important to the success of the event.”

Great Food at Leeds always enjoys supporting events such as this, especially for such excellent and necessary causes. You can find out more about Great Food at Leeds by reading Our Story